Top 5 Digital Marketing Tips for Local E-Commerce Businesses

1) Invest in SEO

Search engine optimization is vital to a successful digital marketing campaign. For those who don’t know, SEO is a method of driving traffic to a website or page by helping that page rank higher on search engine results pages (SERPs). When potential customers search for your product or service, you want them to find your listing first. That’s what local e-commerce businesses should be looking to accomplish with their digital marketing strategies.

2) Create Videos

Today, video is considered to be one of the most important types of content. More and more businesses are creating videos to connect with customers and potential clients. If you want to be successful in digital marketing, then you should create videos that help build trust among your audience.

3) Focus on Micro Influencers

In 2017, social media marketing site Quintly revealed that micro influencers — those with followings ranging from 1,000 to 100,000 — had twice as much engagement as macro influencers with followers in excess of 500,000. This means that smaller businesses can leverage micro influencers and their established communities to reach their target audiences more effectively than ever before.

4) Update Content Regularly

It’s no secret that more and more people prefer shopping online to going to brick and mortar stores. This means that if you own an e-commerce business, your customer base has been growing on a daily basis. If you want to continue gaining new customers in 2019, then it’s important that you constantly update your website with new content or interesting articles that will keep visitors coming back again and again. You don’t have to do it every day, but at least once per week is recommended.

5) Use Social Media

There’s a lot of talk about social media these days. If you’re in business, it’s time to get involved. Social media is an inexpensive way to reach your customers and learn more about them at the same time. To use digital marketing, start by joining all of your relevant local groups on Facebook — it doesn’t matter if you don’t have much content yet; just sign up and let people know what you do!

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