Learn Why SEO Is a Continuous Work and Not a One-Time Event

What is SEO?

SEO stands for search engine optimization, and while some people might think it’s just a fancy name for online marketing, that couldn’t be further from the truth. SEO means doing several things to make sure your website will show up in online search results. It includes making sure that your site is easy to find on search engines, like Google or Bing.

How Does Google Decide What Websites to Display in Search Results?

We’re often asked: How does Google decide what websites to display in search results? The answer has two parts: First, we use over 200 different ranking signals or factors. For example, one factor might favor results from pages with lots of incoming links from other sites (this is called PageRank). Second, even if you meet all of these criteria, you might not be included in our search results if your content isn’t considered high enough quality.

Why Are Ongoing Strategies Important for Local Businesses?

If you’re just getting started with SEO services Ferndale-based people rely on, it’s tempting to think that setting up your SEO strategies once or twice will give you all of your results — but it doesn’t. If you don’t regularly update your strategies and keep in mind what can affect your performance, you might end up disappointed when (not if) things change. Instead, focus on building a reliable process for finding new opportunities for optimization. Then implement those processes each time that page or property needs updating.

How Much Do Ongoing Strategies Cost Compared to One-Time Events?

SEO stands for search engine optimization and encompasses strategies to rank better in search engines. This involves many different activities that, when performed correctly, can boost your search rankings. These strategies include things like building backlinks, improving user experience and on-page SEO, etc. While these are often services that you want to use on an ongoing basis, they aren’t always included in a one-time package. The question then becomes: How much do ongoing strategies cost compared to one-time events?



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store