Learn Why SEO Is a Continuous Work and Not a One-Time Event

ProFusion Web Solutions
3 min readFeb 11, 2022


We’ve all heard of SEO and how you should hire someone to help optimize your website so that it shows up higher in the search engine results pages (SERPs). But what does it really mean? How much does it cost? How long does it take? And most importantly, how can you make sure that your website will remain optimized over time? In this article, we’ll go over the basics of SEO, how to optimize your website with SEO best practices, and why SEO should be an ongoing process and not a one-time event.

What is SEO?

SEO stands for search engine optimization, and while some people might think it’s just a fancy name for online marketing, that couldn’t be further from the truth. SEO means doing several things to make sure your website will show up in online search results. It includes making sure that your site is easy to find on search engines, like Google or Bing.

How Does Google Decide What Websites to Display in Search Results?

We’re often asked: How does Google decide what websites to display in search results? The answer has two parts: First, we use over 200 different ranking signals or factors. For example, one factor might favor results from pages with lots of incoming links from other sites (this is called PageRank). Second, even if you meet all of these criteria, you might not be included in our search results if your content isn’t considered high enough quality.

Why Are Ongoing Strategies Important for Local Businesses?

If you’re just getting started with SEO services Ferndale-based people rely on, it’s tempting to think that setting up your SEO strategies once or twice will give you all of your results — but it doesn’t. If you don’t regularly update your strategies and keep in mind what can affect your performance, you might end up disappointed when (not if) things change. Instead, focus on building a reliable process for finding new opportunities for optimization. Then implement those processes each time that page or property needs updating.

How Much Do Ongoing Strategies Cost Compared to One-Time Events?

SEO stands for search engine optimization and encompasses strategies to rank better in search engines. This involves many different activities that, when performed correctly, can boost your search rankings. These strategies include things like building backlinks, improving user experience and on-page SEO, etc. While these are often services that you want to use on an ongoing basis, they aren’t always included in a one-time package. The question then becomes: How much do ongoing strategies cost compared to one-time events?

Implementing, Monitoring, and Improving the Effectiveness of Your Digital Marketing Efforts. SEO should be thought of as part of your digital marketing efforts, rather than separate from them. SEO can’t work in isolation — you need to be monitoring what works and what doesn’t, looking for new opportunities to attract customers, engaging with those customers, etc. Otherwise, you’re just throwing money at something without any idea whether it works or not.



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